Services
Four ways to bring design strategy in.
Each service is a separate engagement model with its own scope and cadence. The methodology underneath is the same: customer-first research, four-layer coherence, named ownership at every handoff, closed-loop measurement.
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Embedded strategic design leadership on a flexible basis. Not just running the design function - bringing commercial orientation to it. Helping the business understand what to build, for whom, and how to position it.
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Operating Model Install
Four-layer operating model installed: Brand → CX → Touchpoint → Enablers. Each layer has a named custodian, defined KPIs, and explicit handoffs. CX Framework + Experience Health Cards make coherence measurable. Refined and tested across a ~€4B Philips consumer portfolio.
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Design Due Diligence
Pre-deal: design capability assessment as part of DD. Is the function fit for purpose? Is the product defensible? Does the team understand their customers well enough to scale? Post-investment: practical setup or improvement of design capability.
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Design Org Evaluation
Independent assessment of an existing design organisation. Capability map, structural recommendations, maturity score. Output is a roadmap to the next stage, not a critique of the current one.