Flowdonia

About

Dylan Evans

Fractional Chief Design Officer · Founder, Flowdonia

Over 25 years connecting companies with customers through brand, product, services, and innovation. A digital leader adept at making international projects excel, with experience across financial services, utilities, consumer, health-tech, and defence. Gained in start-up and mature corporate environments.

Most fractional CDOs focus inward - fixing the design org, hiring the right people, establishing process. That's valuable, but it's half the picture. The other half is outward: helping design-led businesses understand who their customers really are, how buying decisions actually get made, and how to connect design work to commercial outcomes. That's the combination I bring.

UK citizen based in Amsterdam, the Netherlands. Working across Europe and internationally.

Track record

12yr

Principal Designer at Philips, leading strategic design across the consumer business

€4B

Consumer portfolio scope - personal health categories, .com, apps, post-purchase, digital pack

+12NPS

Outcome of Philips.com redesign for the flagship 5000 / 7000 / 9000 shaver ranges

Career arc

  1. 2014 – 2026

    Principal Designer, Philips

    Strategic design leadership for the Personal Health consumer portfolio. Led the consumer Philips.com redesign (€4MM pa agency programme). Shipped the four-layer brand-to-execution operating model adopted across business units. Instigated the Digital Product Passport & Anti-Counterfeit programme (~€4B portfolio scope).

  2. Earlier

    Consultancy + start-ups

    Won and delivered $400k and $250k US Department of Defense contracts (VoxGen). Pioneered emergency First Responder product used by City of Los Angeles in California's largest earthquake exercise. Head of Pre-Sales work that enabled £3M pa new sales and turned the company profitable. Clients across Centrica, HMRC, Lockheed Martin, Halifax, Cable & Wireless, UK Census 2011.

  3. Foundation

    Psychology, business, technology

    Background in psychology, business, and technology - the foundation that grounds the work in how people actually make decisions, both as users and as buyers. Patent holder (EU WO2017032547).

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