Use cases
Where the difference landed.
This is what the method looks like in practice: where it ran, what changed, and what it proved.
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Strategy · Brand · Go-to-market
OneBlade
€55M year one
A new product with no category and no demand curve. Repositioned on a buyer insight; the line that carried it beat every contender in live testing. It became the fastest Philips category to reach €100M.
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Strategy · Service design · Compliance
Digital Product Passport
Profitability & Risk Reduction
The EU's Digital Product Passport is coming, and most brands will meet it as a compliance file. I set up and led the programme across a €3.9 billion consumer business, and built the case for treating it as a commercial opportunity: compliance that avoids the fines, a scan designed to convert, and an authenticity layer that recovers revenue lost to counterfeits. Funded and now in pilot, ahead of the regulation.
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Strategy · Capability · Leadership
Design-org evaluation
A decision you can defend
You can see the work. You cannot see the capability. A straight outside read of your design org against your company's ambition, with a method that made experience coherence settable and measurable across a €3.9 billion consumer business: where capability sits, what is missing, and the order in which to fix it.
More cases to come. Get in touch to discuss what is relevant for your situation.