Flowdonia / Fractional Design Leadership
Design with intent.
Performs as intended.
Three commitments
Preserve creativity.
Design quality holds across the engagement. No drift to lowest-common-denominator under deadline pressure.
Make ownership clear.
At every handoff between Brand, CX, Touchpoint, and Enablers - a named custodian. Nothing slips through the seams.
Know the outcome.
Closed-loop measurement at the end of each engagement. We see whether the work performed as intended.
Services
Fractional CDO
Embedded strategic design leadership for Series A-C scale-ups. 1-2 days a week, ongoing.
Operating Model Install
Four-layer model + CX Framework + Health Cards installed where brand strategy and execution have drifted apart.
Design Due Diligence
Pre-deal capability assessment for PE firms. Is the design function fit for purpose? Is the product defensible?
Track record
12yr
Principal Designer at Philips
€4B
Consumer portfolio scope
+12NPS
Philips.com redesign outcome
Next
Two ways in.
- Read about Dylan - background, methodology, engagements
- Get in touch - email, scheduling, brief